The Surprising Way Store Brands Can Save You Hundreds

The Surprising Way Store Brands Can Save You Hundreds

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When you’re running down the supermarket aisle, the options can be daunting. On one hand, you see well-known brands, with their vibrant packaging and heavy advertising. On the other get more info hand, there are generic items, which are often cheaper but not as well-known. Choosing store brands can be a smart way to cut costs without sacrificing quality.

Store brands are produced by outside manufacturers, but sold under the retailer’s name. Often, these products are almost identical to their name-brand counterparts. The main difference? Store brands don’t include the high costs of advertising that name brands build into their pricing.

Many people assume that cheaper products are lower quality, but blind taste tests have shown that customers often can’t distinguish between store brands and popular brands. Especially when it comes to common household items like salt, the product is virtually the same.

In the case of medicines, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a lower price.

In additional areas like cleaners, it may seem more hesitant to try store brands, though you might be surprised. In case a cleaner isn’t quite right, the savings will compensate over time. Many stores even provide money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you don’t have to go all-in at once. Swap out a few staples initially—such as baking ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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